Project MIECO

MIECO is about energy generation through barter economy. A consumer-based like community using virtual currency, merge with electricity generation, building up a healthy lifestyle and a clearer city together. The virtual currency act as a measurable unit for the barter system as the key product here is electricity.

There are four sectors under MIECO, namely E Motion, ECO In, E Coin and E Outlet.

E Motion is about gym and exercise, ECO In is about the products and equipment, E Coin is the virtual currency, E Outlet is the retail shop and donation. E Motion operates all indoor gyms and outdoor exercises. All equipment inside E Motion generate electricity when people exercise. Each Kilowatt-hour (KWH) that people generated will gain one E Coin. Data will storage in the MIECO card. E Coins can pay for the gym membership up to 30% of the original fee. Or save it for paying home electricity fee and buy stuffs at E Outlet. The electricity stored at E Motion provided back for self use. For outdoor exercise, install kinetic pavements at public parks and waterfront promenades. When people walk, run or cycling, electricity will be generated through the vibration from kinetic pavements – the sensor plates underneath. Those sensor plates connects to power station supports the road lights around the area and stored for emergency use.Sensor plates at lobbies of office buildings are another sector will focus on. Lots of people passing the lobby to work everyday, they walked on the sensor plates at lobby to generate electricity. Property owners collaborate with the two power companies, can save up to 30% of the original fee.

ECO In brings new developed equipment and products in for people to generate electricity in a clearer way. Cooperate with equipment manufactures and technology companies to develop new products, then disturbed to E Motion and E Outlet. In E Motion people can use the equipment from ECO In to exercise, in E Outlet people can buy energy as donation and wearable technology for workouts. For further planning, ECO In collaborate with other environmental focus and technology companies to invent new items, gaining knowledge and skill globally.

E Coin is the virtual system that transformed the energy generated from kilowatt-hour (KWH) into a measurable unit. It acts like a countable unit in a barter system rather then use as money. People gain E Coin at gym centers for them to get discounts from E Motion or buy stuffs at E Outlet. E Coin can only exchange with electric related items. E Coin can help unemployed people have jobs to do. Property owners and private gym centers employ people to gain E Coins or generate electricity for self use in order to lower the electricity fee. This creates a new type of work.

E Outlet is a retail store that sells portable electricity generators, wearable technology and donate Juice Box. Portable electricity generators includes device plug-in to bicycles, chargers put into bags and hand cranking machines. Wearable technology includes knee mounted power generator and movement charger. For the Juice Box, it is a product developed by Bill Gates that can store the electricity for people to buy and donate to the third world. Products available at E Outlet are divided into two parts, one is those developed by ECO In, the other is imported by other brands.

Point of Parity & Point of Differentiation

Generate electricity through gym is already in market in some of the places. Using ready to launch products secured us on performance during the development period of time. MIECO aim to provide a better environment to Hong Kong and in order to resolve the shortage of natural energy, MIECO invent E Coin as virtual currency, more like a barter system in fact, turn the kilowatt-hour into measurable unit. MIECO is not only motivate people to exercise and generate energy, but more important is to save the world, making our city a clean and healthy place. MIECO linked up different sectors from several individuals into a complete community.

How it Works -

Step 1

  • MIECO is the mother company connects E Motion, ECO In, E Coin and E Outlet together.

  • Equipment manufactures provide gym facilities and portable products to ECO In while on the same time develop new products. Eco In send the facilities MIECO, send the portable products to E Outlet and other franchise retails.

  • MIECO distribute the gym facilities to gym centers operated by E Motion, sell gym facilities to other gym centers, people gain E Coins when they exercise and generate electricity.

Step 2

  • E Motion cooperate with Leisure & Cultural Service Department laying sensor plates at public parks and waterfront promenades for public to walk, run or cycling on to generate electricity for the facilities around like street lights, the rest will stored up for emergency use.

  • E Motion Also collaborate with property owners installing the sensor plates at building lobbies for people who come to work to walk on generating electricity for building use to save money. In order to maintain the profit of the two power companies, only maximum 30% of electricity can be deducted.

  • For the two power companies, they can create new jobs for people using exercise to generate electricity for them and provide back to the public. This can allow the two power companies have more energy supply while on the same time building up the positive image helping the unemployed people and forming a healthy habit more people exercise in the society.

Step 3

  • People gym in E Motion gains E Coin, a virtual currency acting like a transformed unit of kilowatt-hour into a measureable unit, people can use the E Coins to buy things from E Outlet or get a deduction of home’s electricity fee up to 30%. This form as a barter system.

Step 4

  • In E Outlet, people can buy portable electricity generators and related stuffs by physical money or E Coins. People can also buy the Juice Box donate to the third world.

Step 5

  • Overall outcome to this mode is to help the city become a healthier and cleaner environment, resolve the shortage of natural energy and forming a better lifestyle that people exercise more.

Stakeholder Model

There are 13 key stakeholders from equipment suppliers, service providers, business partners, organizations and users. 5 of them are particularly addressing the need of current situation. MIECO is a key party to enhance the capability of service branding and coverage. It can provide new energy & exercise trend and new touch points to the whole service for further development. MIECO is a benefited party in the whole service. A more comfortable, clean and healthy environment, MIECO then connects to other business partners by well linking with consumers and the society.

MIECO is a benefited party in the whole service. A more comfortable, clean and healthy environment, MIECO then connects to other business partners by well linking with consumers and the society.

Environment is an exceptional but important stakeholder. The global trend is using renewable energy and Hong Kong has environmental issue and people are lack of exercise. Environmental problems need a way out. Therefore it is a chance for MIECO to encourage the usage of energy generators, efficient communication and green promoting collaboration. It is a win-win situation for both consumers and MIECO.

A new global brand concept has been born. It will grow organically across the vast and colorful landscape of Hong Kong and will be nourished by the green living. It set its eye on the world stage, searching new possibilities of quality contemporary way of living, rediscovering the inter-relationship among environment, community and economy, and bringing out a unique voice in the dialogue of culture and living in the world.

MIECO awakens and enlightens people to pursue a journey of creativity through environment, community, economy, and transcends our being into a holistic state in which material and spiritual living are seamlessly merged.